VirtuALL Event Planned For July 26 - 30

Superior, Colo., June 1, 2021 – The Billiard Congress of America today announced it will host a 2021 BCA VirtuALL Expo, July 26 – 30.

“While there is no question we would rather be hosting an in-person event in 2021, we cannot be certain that the show will be successful for our membership due to the ongoing uncertainties relative to the pandemic coupled with an unprecedented disruption in global supply chains that is placing strains on our industry,” said BCA Chairman Ivan Lee. “However, we have surveyed our membership and have found desire for our industry to come together virtually like we did in 2020 to connect exhibitors and buyers as we prepare for the future of our sport.”

Using WHOVA, the same digital platform used last year, the 2021 BCA VirtuALL Expo is going to feature an exhibitor showcase, allowing participating manufacturers and distributors the ability to engage with attendees from their “virtual booths.” Within the virtual booth, exhibitors will be promoting their company and products via multiple mediums, including video, printed materials and photos. Exhibitors will also have the opportunity to post special offers and sales incentives within their virtual booth.

Additionally, the VirtuALL Expo will feature popular elements from last year’s VirtuALL expo, including the opportunity for participants to engage with each other to discuss relevant industry issues, schedule “Meetups” for live, virtual community forums and exchange contact information.

Last year’s event saw more than 600 participants, 1,200+ views of exhibitor booths, 1,600+ views of attendee profiles, 770+ messages exchanged between participants, and 500+ community messages posted on the community forums.

Attendee registration and participation for the five-day event will be free, while there will be a small fee for exhibitor participation. Attendees can register via beginning Wednesday, June 23 and view the event from their PC or via a mobile app for the event. Participating exhibitors will also have an opportunity to purchase multiple “booths” if they wish to promote different product lines. The BCA will help provide support for participating exhibitors with the creation of their virtual booths.

“Our goal is to provide an easy-to-use platform to create a virtual exhibit hall where participants can effectively engage with each other,” said BCA CEO Rob Johnson. “Last year’s event was well received under tough circumstances, and we look forward to the same reception in 2021. Last year we committed to creating an easy platform for our exhibitors to create their virtual booths and for buyers to be able to navigate the digital exhibit hall while using the application’s features to post questions, respond to questions, schedule live discussions – all with the desire to provide a benefit for our industry during these challenging times. We will then look forward to meeting in person in 2022 at an in-person Expo.”

About Billiard Congress of America Founded in 1948, the Billiard Congress of America is a non-profit trade organization dedicated to growing a united, prosperous and highly regarded billiard industry through Billiard Congress of America leadership. The Billiard Congress of America seeks to enhance the success of its members and promote the game of billiards though educational, marketing and promotional efforts, annual industry trade shows and other programs designed to encourage billiards as a lifestyle and make pool everybody’s game. For more information, visit or call 303.243.5070.

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