Shane Bouchard will discuss the economic benefits to selling dart boards at billiard showrooms in the seminar “Aiming for Profit: How Darts Can Give Your Store a Boost.”

At the BCA Expo, Bouchard will use his showroom experience to push for the future of a different game – darts. Over the years, Bouchard has seen dartboard sales take off. Not only are darts a popular activity in his region from a competitive standpoint, with leagues rivaling the size of those for pool, but they also provide people with an inexpensive pastime.

The benefits aren’t just one-sided, either. When stores increase the volume of dartboards available for purchase, the monetary impact is significant. Bouchard will detail the virtuous cycle that leads to positive returns for both showrooms and manufacturers alike.