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  • Your Business Belongs on TV: How Local Brands Win in a Streaming World

    251 Las Vegas Convention Center

    Adwave will break down how billiard retailers can leverage targeted, cost-effective TV campaigns to raise their visibility and strengthen their brand and make the most of a streaming world. Attendees will learn how to produce professional-quality ads quickly, connect with the right audience and drive measurable growth without overspending. Whether exploring TV for the first […]

  • Aiming for Profit: How Darts Can Give Your Store a Boost

    249 Las Vegas Convention Center

    Shane Bouchard will discuss the economic benefits to selling dart boards at billiard showrooms in the seminar “Aiming for Profit: How Darts Can Give Your Store a Boost.” At the BCA Expo, Bouchard will use his showroom experience to push for the future of a different game – darts. Over the years, Bouchard has seen […]

  • Play the Angles: AI Marketing Tactics that Enhance Your Business and Delight Your Customers

    251 Las Vegas Convention Center

    Chris Day and Amna Shamim will detail how the growing world of artificial intelligence is closely intertwined with billiards. Shamim is an expert in marketing and data storytelling. She works at The Cannabis Community, where she specializes in content marketing and brand development. At the BCA Expo, she hopes to share her knowledge of artificial […]

  • Billiard Fabric Fundamentals with Championship Cloth

    249 Las Vegas Convention Center

    Bill Dunne of Championship Cloth will present “Billiard Fabric Fundamentals,” a session designed to deepen attendees’ understanding of cloth construction, performance characteristics and proper application. The seminar will explore how different fabric blends, weaves and finishes influence speed, durability and consistency, while offering practical guidance on selecting the right cloth for various customer needs. Additionally, […]

  • BCA General Membership Meeting & Lunch

    247 Las Vegas Convention Center

    The BCA’s annual General Membership Meeting, set for noon, provides members with an important opportunity to stay informed and engaged in the association’s direction. Attendees will hear detailed reports on membership growth, engagement and retention, along with a comprehensive financial update that addresses budget performance and long-term sustainability. BCA CEO Shane Tyree will also outline […]

  • BCA Next Generation Panel Discussion

    251 Las Vegas Convention Center

    The BCA’s Next Generation Seminar, led by Jacklyn Ady of Brunswick Billiards, spotlights the industry’s rising leaders and forward-thinking innovators. Representing the evolving home leisure market, these emerging voices will share fresh perspectives on trends, smart home entertainment and lifestyle-driven product development. Through a dynamic, expert-led discussion, attendees will gain practical insights they can apply […]

  • High-Performance Rails – European vs. American Fold: Professional Recovery Techniques by Predator Group

    249 Las Vegas Convention Center

    Bob Evens and Rob Molina of Predator Group will lead “High-Performance Rails – European vs. American Fold,” a technical session focused on professional table recovery techniques. The presentation will compare the two rail cloth folding methods, explaining how each impacts playability, durability and overall table performance. Attendees will gain practical insight into best practices, precision […]